Communications

Communications Customer Data Management

Customer Data Management

Putting data “satellites” — and enterprise performance — into orbit

It seems that in a millisecond, the communications landscape has changed. An influx of nontraditional providers and growing demand for multiple communications services has not only increased competition, but brought it from unexpected sources. This will only continue as the Internet of Things brings new capabilities into our daily lives.

On the other hand, where the industry has consolidated, providers are now offering bigger portfolios — in some cases, serving “legacy” customers that they need to get to know.

All of these changes add complexity to managing customer data. Accurate, “360-view” customer data is essential to proving a positive service experience. It’s also the cornerstone of sales, marketing, billing, collections, service and support — your entire business depends on it. You need better ways to keep up with mountains of ever-changing customer details—and aggregate it from organizational silos into a single, comprehensive view of each individual.

With LexisNexis Risk Solutions Customer Data Management, you can efficiently:

  • Ensure your prospect and customer data is accurate and up to date, and
  • Integrate this correct and complete data across the entire organization, so everyone is working from the same view of the customer

We drill into more than 10,000 data sources — comprising 18.1 billion consumer records and 1.5 billion business contact records — to clean, update and augment customer data. Then our patented LexID® linking technology applies a persistent identifier across data silos. If a customer was entered as Jonathan Smith on one account and Jon Smith on another, everyone in the enterprise will know he’s the same guy.

With LexisNexis Risk Solutions as your partner, you’ll gain a more complete understanding of your customer and their patterns of use and interactions, which:

  • Drives a better customer experience
  • Ensures efficiency across departments
    • Reveals valuable insight for cross selling, and
    • Facilitates relationship-building— especially with Millennials who value being “heard.” Don’t disappoint them.

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