Acquire the right customers, leverage data-driven insights to build customer loyalty
Every year, more casino properties are being built, which means that the competition for patrons is fierce. As you work to attract, retain and grow profitable customers, it is imperative that you use better data and analytics to strengthen these relationships to avoid wasting time and money marketing to low-value prospects.
LexisNexis® Risk Solutions offers extensive data attributes and powerful linking technologies to help Gaming operators improve customer segmentation, model customer lifetime value, and maximize campaign effectiveness, with the ultimate goal of “achieving more with less.” Our solutions help in three key areas of customer data management:
- Customer database management
- Customer data enrichment
- Customer data linking
Build and maintain your database
LexisNexis puts its own IP, technology and vast data assets to work for Gaming operators to help them create and maintain more accurate and current customer records. Our in-depth public records data and batch processing capabilities help organizations update existing customer information, correct misspellings and eliminate duplicate records.
Accurate inputs are the first step to clean customer databases and effective database management. If you use ID scanners, LexisNexis® TrueID® allows you to capture and authenticate IDs while using optical character recognition to extract customer data. Casinos that enter customer data manually, LexisNexis® Data Prefill creates efficiencies by using only a few customer data points to pre-populate forms, saving your customers and employees time while increasing the accuracy of the data.
Good customer data quality not only helps in customer service and marketing activities, but is integral to the success of many functions across your organization. More accurate data leads to more effective screening for Title 31 compliance and is also essential for tax reporting purposes.
Given the fluid nature of customer information, it is important to continually monitor updated public records to ensure that important customer information such as change of address and name changes are reflected in your database. Our powerful Core Data Management (CDM) solutions help Gaming organizations maintain the quality of their customer data over time.
Enrich your data. Enrich your customer relationships.
LexisNexis data and analytics help casinos gain a deeper understanding of customer behavior, effectively target/ segment customers for improved customer retention and engagement and ultimately maximize ROI.
Our data enrichment solutions help you:
- Filter out deceased, incarcerated or individuals in adverse financial circumstances (e.g.: bankruptcies, liens, judgements, etc.) to ensure you are not spending marketing dollars on non-target customers
- Get insight into asset ownership, education level, professional licensure and other attributes that can be correlated with wealth and discretionary spending budget
- Gain a deeper understanding of your customers to build more tailored offers and campaigns
- Better predict customer lifetime value to help make better decisions on marketing budget allocation
Integrate your customer data for a more unified view of your customer
Many Gaming operators have diversified their entertainment offerings by interacting with customers across multiple touchpoints such as hotel properties, land-based casinos, entertainment venues, retail outlets and iGaming platforms. Using our proprietary LexID® linking technology, LexisNexis conducts identity resolution and appends a unique ID to customer records to help Gaming companies create a single, 360-degree view of their customers across platforms and brands. Gaming companies can easily integrate databases from newly acquired brands and better connect activities and engagement across the portfolio. In addition, LexID helps complementary organizations (e.g.: on-property retailers) join forces for more effective co-branded marketing efforts and service delivery. With a single, unified view of their customers, organizations can create customer-centric experiences that build loyalty and expand the value of these relationships.