Gaming solutions for commercial casinos
With an expanding field of competitors and only limited growth in the number of players and their gaming budgets, many casinos are feeling the squeeze. To remain relevant and competitive, casinos must explore new revenue streams, whether via new channels, new Gaming and non-Gaming offerings or new customer demographics. Casinos also have to do a much better job at identifying and retaining their best customers, engaging them on a deeper level and building stronger brand loyalty.
LexisNexis® Risk Solutions has a full suite of solutions to help commercial casinos safely—and confidently—build their businesses and grow their top and bottom lines. Below is a brief overview of how we can help. Simply click on any category headline for more information about our services.
Compliance
- Streamline regulatory compliance: Title 31, Office of Foreign Assets Control (OFAC) and state Gaming regulations
- Meet Know Your Customer (KYC) requirements in land-based casinos and iGaming; leverage powerful tools for identity verification and authentication
- Conduct upfront customer screening and continually monitor your loyalty database against various risks such as OFAC lists, global watch lists, Politically Exposed Persons (PEP), and adverse media
- Perform due diligence to identify risky vendors and mitigate risk exposure
Customer Acquisition and Retention
- Register new customer loyalty members faster, increase the accuracy of data flowing into your database and virtually eliminate duplicate records with intuitive Prefill and ID scanning products
- Build, maintain and enhance customer records in your loyalty database for more effective targeting and better campaign performance
- Maintain accurate, up-to-date contact information for your loyalty program members
- Aggregate/integrate information from disparate databases into a single 360-degree view of customer activities
- Increase the ROI of your CRM programs
Credit Risk and Collections
- Confidently issue markers using more in-depth consumer insights
- Safely sign up new players by assessing risk for individuals that cannot be evaluated based on their Gaming credit history or traditional credit data
- Confidently assess whether credit increase requests can be approved for existing customers
- Continually monitor your credit portfolio for new red flags that require re-evaluation of previously extended credit
- Quickly locate debtors and prioritize collections activities for improved results
Security and Fraud Prevention
- Employ powerful investigative tools and data to protect against theft, fraud and physical risks
- Verify and authenticate customer identities and prevent unauthorized access to accounts
- Identify and prevent potential fraudulent transactions without slowing the workflow