CDM Brochure

Data Quality

Data Quality and Enrichment

Bad data has real consequences

You’re constantly challenged to extract value from multitudes of customer data and make it “fit for purpose.” This means managing numerous custom requests, keeping up with frequent customer life changes, dealing with the occasional audit — all with very limited resources and manual processes. Not ideal, but you’re getting by.

The truth is, these “make do” approaches to data quality management create fertile ground for bad data to infiltrate and flourish. It’s a risk not easily seen, but significant enough to seriously degrade your brand reputation and bottom line. By some estimates, data can decay as much as 5.5% per month1 — an effect that compounds across the multitude of databases used throughout the enterprise. Consequences ripple far and wide: Customers get frustrated. Internal resources are tied up unnecessarily. Budgets are wasted, and the door is opened to millions in compliance penalties. This isn’t rhetoric. Studies show that that poor data quality causes 40% of business initiatives to fail2, and costs companies as much as 30% of revenue3.

Customer Data Management provide a better way forward

Customer Data Management can drive efficient business operations and database management through effective data quality and data enrichment processes. It starts with a proactive, holistic approach to data hygiene that ensures consistent and utmost accuracy of records at the enterprise level. LexisNexis uses the most technologically advanced cleaning tools in the industry — powering your ability to:

  • Rapidly run extremely thorough data quality checks
  • Validate, standardize and parse your customer data
  • Enhance customer records
  • Update outdated data
  • Put it all into a consistent, reusable format that makes it “fit for” purpose

No other provider can come close to the scale of our cleansing capabilities:

  • More than 45 billion records from over 13,000 sources;
  • More than 3 million record updates per day;
  • Covers a majority of the U.S. population
  • History of a person over decades.

Our patented LexID® linking technology, featuring an advanced statistical matching algorithm that yields consistently more accurate and superior results to traditional rules based approaches, sifts through the multitudes of data to determine the most accurate, current and relevant data points —giving you greater confidence in the quality of customer data your critical business initiatives are built on. Make sure you’re building your critical business initiatives on a foundation of clean effective database management pulling from quality customer record.


[1]“Data Decay: Why Your CRM Data Sucks,” Donato Diorio, May 2014
[2]“Measuring the Business Value of Data Quality,” Gartner, October 2011
[3]“Bad Data Costing U.S. Businesses $700 Billion A Year,” Ovum Research, October 2010

    Contact a Representative

    * required
    *
    *
    *
    *
    *
    *
    *
    *
    We respect your privacy.