CDM Brochure

Data Integration and Dissemination

Data Matching

The functions of your enterprise are highly interdependent. And yet your data works in isolation

The ability to integrate and match customer records across the enterprise is a critical strategic goal for most businesses. Yet many organizations find it extremely difficult to accomplish this, given the varying types of data, different identifiers used from database to database, and multiple stakeholders involved in inputting and managing the data. Opportunities for errors and gaps are compounded by ad hoc, manual processes that seem to be a staple of internal data management.

This is inefficient—and even risky—business. When you can’t have a holistic customer view across the organization, you do things like send “new customer” offers to existing customers. Have multiple people calling multiple times on multiple accounts to collect from the same individual. Or even issue those collection notices to the wrong person. These data-driven mistakes damage customer relationships, tarnish your company’s reputation and may violate compliance — while driving up costs and wasting resources.

Customer Data Management bridges the gaps and powers performance

Customer data can drive efficient, effective business operations when you take a proactive, holistic approach to linking and managing data at the enterprise level. It’s the only way to ensure you have a single customer view— and a consistent “truth” — across the organization.

LexisNexis offers a state-of-the-art customer data management solution that utilizes our patented LexID linking technology to apply a persistent and consistent identifier across all data silos to provide access to accurate and complete data to all various touch points of your business.

First, we enhance and augment your data, sifting through 45 billion records — gleaned from more than 13,000 sources and over 3 million daily record updates — to fill in any missing gaps, correct and update data and compose the most up to date customer profile. From there, LexID® connects all your disparate customer records, producing a more consistent, comprehensive and updated view across the enterprise.

Avoid the hassle of manually de-duping contacts and more effectively identify duplicates for a 360 degree customer view. Present a unified front to your customers and ensure smooth, cohesive operations with effective data matching capabilities from LexisNexis.

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