Harness our data to maximize hospitality and airline loyalty
Leveraging the same technology and vast data assets that we use in-house, LexisNexis® Risk Solutions helps hospitality and travel organizations better manage and extract value from their customer data to better attract, engage and retain valuable customers.
Our solutions can help you in three key areas:
- Customer database management
- Customer data enrichment
- Customer data linking
Build and maintain your customer database
Our in-depth public records data and batch processing capabilities help hospitality and travel companies update existing customer information (addresses, names, etc.), correct typos and eliminate duplicate records ensuring that your customer database is accurate and up-to-date. Data hygiene not only enables you to provide enhanced customer service and develop more targeted marketing activities, it is also important for many departments across your organization, including compliance.
A clean database starts with accurate customer data inputs. If you use ID scanners for customer loyalty program enrollment or check-in, LexisNexis® TrueID® allows you to capture and authenticate IDs while using optical character recognition to extract biographic data. For companies that enter customer data manually, our prefill capabilities can help you pre-populate forms using only a few customer data points — saving your customers and employees time while increasing the accuracy of the data.
Enrich your customer data
To concentrate your marketing spend on qualified candidates and maximize customer lifetime value, LexisNexis can append new attributes to your customer information to help confirm the quality of leads prior to outreach. With LexisNexis lead integrity solutions, you reduce per-customer acquisition costs and avoid processing unqualified or risky candidates which is especially important for timeshare and vacation property companies that may invest significant resources upfront to attract high-quality customers.
Our solutions can help you:
- Spend your marketing dollars efficiently by filtering out deceased, incarcerated and bankrupt individuals
- Get insights into asset ownership, education level, professional licensure and other attributes that can be correlated with wealth, discretionary spending budget and travel preferences
- Build targeted offers and campaigns to attract new prospects and solidify relationships with valuable customers
- Better predict customer lifetime value
Link customer records across disparate databases
Hospitality and travel organizations often have diversified brands and serve customers through many properties and/or distribution channels. Using our proprietary LexID® linking technology, LexisNexis conducts entity resolution and appends a unique ID to customer records to help these entities create a single, 360-degree view of their customers across brands, platforms and channels. This allows organizations to easily integrate databases from newly acquired brands and to consolidate engagement across the portfolio.
In addition, LexID® helps complementary organizations join forces for more effective co-branded marketing campaigns and service delivery. With a single, unified view of their customers, organizations create customer-centric experiences that build loyalty and maximize the value of these relationships.