Sometimes the best prospects are the ones your competitors don’t know about
Millions of consumers are receiving your credit card offers — and a mailbox full of similar overtures from your competitors. It makes sense to expand your horizons. A good place to start: Approximately 53% of Americans1 that don’t routinely receive credit card offers.
Many of these consumers are attractive prospects for credit products. They just don’t have the credit history that keeps them on the radar of credit issuers. If you can quickly analyze this group and identify reliable, low-risk prospects who are likely to respond, you can edge out competitors, proactively build relationships, and spend less time processing applications from unqualified applicants.
LexisNexis offers a breadth and depth of data assets that increase your visibility into unscorable consumers. Our analysis includes alternative data sources that help you:
- Determine the consumer’s ability and propensity to respond
- Tailor the right offer to each individual
- Assess existing profiles to uncover cross-sell/upsell opportunities and create more value
1"How Issuers Can Get, Keep and Grow The Omnichannel Customer," Master Card Advisors White Paper, October 2014
- FICO® Score XD
- Generate a FICO score for unscorable credit applicants
- Lead Integrity Attributes
- Avoid marketing to high fraud and institutional risk identities
- Profile Booster
- Enhances marketing efficiency and lift with better prospect identification
- RiskView™
- Assess consumer creditworthiness and risk potential
- RiskView™ Liens & Judgments Report
- Retain your competitive edge without the added expense of recalibrating your models.
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