Market Magnifier

Better segment and target current customers and prospects with actionable data

LexisNexis® Market Magnifier is an extensive family of data products designed to help insurance carriers segment and target current and prospective customers. This multi-sourced database integrates proprietary and third-party data and harnesses the power of predictive analytics to provide extensive, dependable information on over 200 million individuals in 110 million households across the United States. Our advanced linking technology dynamically connects data from multiple sources to provide a flexible and cost-effective marketing solution for the insurance industry.

Key Benefits:
  • Zero in on promising prospects in target markets
  • Understand and segment existing customers
  • Access business data, life events and specialty data sets
  • Identify individuals whose policies are close to renewal
  • Tailor marketing strategies according to audience preferences
  • Create offer and messaging strategies based on segmentation

Literature

  1. LexisNexis® Market Magnifier
    Know your market.
    Make your marketing dollars count by tailoring interactions with promising prospects and valuable customers.
  2. MarketView™ for the Medical Device Industry
  3. MarketView™ for the Oncology Market
  4. MarketView™ for the Durable Medical Equipment Market

Contact Us

For more information about our solutions call 800.869.0751 or contact us online

LexisNexis® MarketView service is not provided by "consumer reporting agencies," as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) ("FCRA") and do not constitute "consumer reports," as that term is defined in the FCRA. Accordingly, the LexisNexis® MarketView service may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another purpose in connection with which a consumer report may be used under the FCRA. Prescreen offers of credit is a consumer reporting agency product provided by LexisNexis® Risk Solutions and may only be accessed in compliance with the Fair Credit Reporting Act, 15 U.S.C. 1681, et seq. Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified.

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