Lead Optimizer

Save time and money by eliminating unproductive leads, early in your lead processes.

LexisNexis® Lead Optimizer assesses and scores insurance leads in real time based on the propensity for prospects to request a quote and purchase insurance, allowing insurers to:

• Filter out bad leads by validating identities
• Identify existing customers and duplicate leads using our proprietary linking technology, LexID®
• Prioritize the leads most likely to result in a quote and policy using insurance-specific lead scoring
• Automate results tracking and improve the lead handling process

With LexisNexis® Lead Optimizer, insurers save time and money by eliminating unproductive leads early in the process, enabling them to concentrate efforts on the remaining leads to improve results.   This solution is effective with both purchased leads as well as leads generated through your website and branding efforts.

LexisNexis® Lead Optimizer is not provided by "consumer reporting agencies," as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) ("FCRA") and do not constitute "consumer reports," as that term is defined in the FCRA. Accordingly, Lead Optimizer may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another purpose in connection with which a consumer report may be used under the FCRA. Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified.