Campaign Analyzer(SM)
Identify the impact of brand impression, marketing and customer communications
Most insurance marketers track specific campaign results, but with varying degrees of success. It can be challenging to attribute results to specific campaigns and identify improvement opportunities.
LexisNexis® Campaign Analyzer(SM) helps carriers evaluate their current programs, providing detailed campaign reports with responses, conversions, events and demographic data. Insurance marketers can track their marketing campaigns to get specific insights into the policy, shopping, demographic and lifestyle profiles of potential customers. Even if you are not conducting traditional marketing, our solution can help you analyze your quote and conversion metrics which helps you understand how you stack up to your competition. LexisNexis® Campaign Analyzer(SM) aids in understanding the profile of consumers who are quoting, buying and not buying from you.
Benefits
Key Benefits:
- Determine the success of campaigns and campaign components
- Examine respondent profiles to better understand potential customer needs and activities
- Tailor future campaigns to reach target customers
- Track results and understand the profiles of quoted populations
- Evaluate existing customer profiles and propensities
LexisNexis Campaign Analyzer is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and does not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, Campaign Analyzer may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another purpose in connection with which a consumer report may be used under the FCRA.
Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified.