Managing customer data is complicated.
Everything about your business starts with highly reliable data, consistently applied throughout the organization.
Bad data quality can have a measurable impact on the business. When your internal clients don’t have access to the most current, correct data, it obstructs their view of the customer, making for awkward relationships, failed business initiatives, and compliance risk.
Did you know companies typically experience up to a 5.5% decay in their customer data per month?1 And that poor data quality increases compliance costs by a factor of 2.65?2 that reveals some other sobering statistics about the state of customer data today. Clearly, when customer data management is less than optimal, the ripple effects are hard to ignore.
1 Forbes Insights & Sitecore, "Customers for Life: Technology Strategies for Attracting and Keeping Customers"
2 CDC National Vital Statistics System, National Marriage and Divorce Rate Trends
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